Behind the Design: Color Swirl 3 Color Coupler

July 11th, 2016 by Traci Chapple

Hi there, Decorator!

We wanted to give you a behind-the-scenes look at how we come up with new and exciting product ideas, like the Color Swirl 3-Color Coupler. All of our projects start with goals—what do we want to accomplish for our Wilton decorators? From the onset of this concept—creating one tool to pipe multiple icing colors at the same time—we had three distinct goals in mind:

1. HELP decorators use a bunch of colors at the same time
2. Make the piping bag be EASY to refill
3. Ensure it’s fast and SIMPLE to use (nothing fancy except the results!)

Next, we started “Cakestorming” different solutions that could meet all three of  goals. We  gathered a TON of ideas that we tested with quick mock-ups . Slowly, we filtered through the our “cakestorm” Post-its covering the wall and narrowed it down to just the ideas that best supported our three goals.

We ended the Post-it session with the idea that we had to use a different bag for each color. This makes refilling so easy! It’d be just like filling any ‘ole bag! We also knew we wanted a single coupler that could hold a single tip to keep it simple to use. But then the question became, how do we connect multiple bags to a single coupler? As you can see, we went right back to our Post-its:

3 color coupler

First, we tried to feed different bags through a center wheel shape (#1), but the bags weren’t secure enough and popped out with too much pressure. That led us to a 1/3 coupler piece that could be placed in each bag (#2). This could secure the bags just like our normal couplers, keeping it super simple! Then, we went to engineering to help us get the threading just right (#3), and to figure out a way to register the pieces together so it’s easy to assemble.

What came out is a product we believe HELPS decorators create multi-colored masterpieces that is EASY to fill, SIMPLE to use and creates impressive multi-color icing swirls!  We hope you enjoy using our Color Swirl coupler as much as we enjoyed designing it! We love what you’re doing with the rainbow icing swirls and matching your party colors to your treats! What’s you favorite way to use the Color Swirl 3-Color Coupler? Tell us in the comments below.

Traci Chapple Traci is a User Experience Designer. Traci researches decorators' needs to help make the experience even better. By studying how decorators use our tools, she works to improve our current products and introduce new items that can help you get to the fun of decorating faster! Her favorite part of the job is design research and Cakestorming™ (Wilton’s version of a brainstorm). She loves to answer the question of “What COULD it be?” and to push our development teams outside their comfort zones. When she’s not at Wilton, you can find Traci running marathons or practicing yoga.

3 Replies

  1. Paul Hallermann says:

    Sehr gut , perfeckt .
    Gruss aus Passau – Germany

  2. JoAnne Smith says:

    I just bought this and will try it out tomorrow I am excited .I have been doing cakes for over 30 years and I think I am 1 of Wilton.com best custome

Leave a Reply

To prevent spam please solve the math problem below :