Author Archive

Innovation Begins With Understanding

Wednesday, April 11th, 2012

One thing that is universally true about creating new products is that it cannot be done in a vacuum. As a designer, my job is to come up with new product concepts and turn them into amazing products to help our consumers create fantastic cakes. And while we have a lot of imagination and some great tools here in the office, our true inspiration comes from you…the end user. (more…)