Author Archive

The Original Classic Wilton Fondant is Back

Thursday, October 2nd, 2014

UPDATE – July 16, 2015

We appreciate the feedback we’ve received on both the original and new formulations on Wilton fondant, however, the Original Classic Ready-to-Use Fondant is no longer manufactured and is not available for purchase.



New Wilton Decorator Preferred™ Fondant – Improved Flavor

Saturday, April 12th, 2014

Decorator Preferred FondantMore than 10 years ago, Wilton was inspired by the elegant and tailored cakes coming out of Europe that featured fondant. We knew we wanted to bring this cake design innovation to America, but we wanted to do it the Wilton way – by making it foolproof. We went to work developing a fondant that was easy to cover your cake, easy to shape into dimensional designs, easy to mold to make detailed decorations, yet strong enough to hold up to the handling that it might receive by a first time fondant user. And we did. In 2003, we released our Ready-To-Use Rolled Fondant. (more…)

Decorate Smart

Thursday, April 5th, 2012

For more than 80 years, Wilton has been dedicated to making cake decorating easy for people of all skill levels. To continue that tradition, we wanted to develop new and improved cake decorating tools that will make it easier for you to create amazing treats. At Wilton, we try to design ease-of-use into every product we develop. For us, that is Decorate Smart.

Punch. Cut. Decorate!

Friday, April 15th, 2011

I am excited to announce a completely new way to decorate cakes, cookies and cupcakes: Punch. Cut. Decorate!™ featuring Sugar Sheets Edible Decorating Paper. Please watch my video to learn more about this revolutionary method of treat decorating. (more…)

Plan a Pops Party!

Tuesday, January 25th, 2011

If you have youngsters, it seems like there’s always a birthday party on the schedule. When it’s your turn to host, you want to do something special. After all, kids can be tough critics—so make sure your kid’s party includes fun treats and exciting activities. With a Pops Party, you will have the best of both worlds! (more…)

Neighborhood Cookie Exchange

Monday, December 28th, 2009

At Wilton, we’re very excited that our customers have made the new Wilton Cookie Exchange book such a big hit. Now that we’ve just celebrated the first Cookie Exchange Week, we’re even more thrilled to hear your stories about the cookie exchanges you attended or hosted. It sounds like everyone is really getting into the holiday spirit thanks to these fun cookie parties and that’s really a great feeling for us. (more…)

Wilton Holiday Cookie Contest Winning Entries

Friday, November 13th, 2009

We are pleased to announce the winners of the Wilton Holiday Cookie Contest. We had over 1,000 wonderful entries that captured the spirit of the holiday. It was extremely difficult to select only 20 winners. (more…)

Cookie Exchange — A Tasty Holiday Tradition

Thursday, November 5th, 2009

Every family has its own tasty traditions at the holidays. If your family is like mine, holiday cookies have always had a special place in your heart. Think about it—the holidays are prime time for cookies, with gingerbread, spritz, thumbprints and so many others flying off the plate as soon as they appear. (more…)

Wilton Holiday Cookie Contest

Thursday, October 8th, 2009

It’s going to be a big year for holiday cookies. Maybe it’s the slow economy or the early cool weather, but a lot of folks can’t wait to start baking and decorating! In times like these, it’s nice to know that you can always turn to colorful cookies as a thoughtful, affordable and easy-to-make gift that everyone will love.


Halloween – It’s for the Entire Family

Thursday, September 10th, 2009

Halloween–what a great occasion!  At Wilton we think we can help you create a fantastic party to celebrate.