Author Archive

Attention All Ghouls…Wilton Goes Goth with Monster High™!

Sunday, April 28th, 2013

With the popularity of vampires and zombies, finally there is a group of treat decorating products for young girls. Monster High is a hot, skullastic line of products that boasts: Be yourself. Be unique. Be a monster!™ (more…)

Darth Vader™ Cake Pan

Monday, April 23rd, 2012

Wilton has been delighting consumers with licensed character shaped pans way before SpongeBob moved into his pineapple under the sea, and even before Elmo made a name for himself on Sesame Street™. Three decades ago, Wilton first introduced a Star Wars™ line of products. More than 30 years later, those pans can still be found for sale online. No longer will our customers need to search the galaxy (or eBay) for a Darth Vader™ Cake Pan. This popular pan is being re-introduced! (more…)

Welcome Back Barbie™

Wednesday, April 11th, 2012

Each year Wilton introduces new licensed character products. In doing so, we always strive to stay current and fun. What is being searched for on our website? What are the hottest themes kids want for their birthday parties? What is selling off the shelves at retail? The answer this year is Barbie™! (more…)