When people hear I work in product development at Wilton, I often get asked what inspires me and how we come up with product ideas. Truth be told, inspiration and creativity can come from anywhere. Our super cute cupcake tote bag with cupcake boxes is a perfect example.
I love to make cupcakes, but I consider myself an average baker and decorator. I am also an active city girl. I lack the time and the space to bake and decorate elaborate treats. And let’s face it – those small city kitchens don’t exactly give you much room for anything. That’s why Wilton’s Disposable Paper Bake and Serve Cupcake Trays are a perfect fit for me. They have such fun patterns and are such a time saver! You just bake, decorate, and serve! (more…)