Behind the Scenes: Recipe Development

October 16th, 2014 by Emily Tatak

Bloody Mary Muffins     Witch Finger Cookies     Double Trouble Pumpkin Brownies      Spiced Apple Mini Skull Lava Cakes     Mini Cheesecakes Crawling with Kiwi Flavor 

One of the best parts of working in the Wilton Test Kitchen is developing delicious and unique recipes. Whether it’s for a new pan line, or Tito’s Vodka, we love to do what we do best – bake!

Personally, I love recipe development because it gives me the opportunity to be truly creative. Many often ask us, “How does Wilton come up with so many new, delicious recipes every year?”

It starts with a brainstorm. Everyone who works in the test kitchen is a true foodie. We all love to try new restaurants, read food blogs and magazines plus keep up on all the latest baking trends. When we all get together to talk recipe ideas, sometimes it’s hard for your stomach not to growl. When we started thinking about developing recipes for Tito’s, I have to say we were all pretty excited.

Finding Inspiration

Spirited baking is very trendy right now and we were excited to put our own spin on it. We drew a lot of inspiration from the Tito’s website while looking at popular fall drinks. Once the final list was decided on, we called dibs on our favorites and got to work.

Each recipe goes through multiple rounds of testing to m   ake sure it’s as close to perfect as possible. After each round, our team comes together to taste and critique each recipe. There are times when we can begin to feel obsessive about an ingredient or flavor, but we want each recipe to be the best it possibly can. If it still needs some tweaking, we remake it and present it again until everyone agrees. If not, each recipe gets tested by another person to check for consistency and to be able to achieve the same results. Once a recipe is finished, it will be made again by a food stylist and photographed.

There is always a sense of accomplishment when a recipe you love gets posted on the web or printed on packaging. It’s fun to see how a recipe changes and develops from start to finish. We also want to hear what you think. What are some of your favorite spirited desserts? We are always on the lookout for new and exciting ideas, so please share your ideas with us.

Find all of the Tito’s-inspired recipes here!

Emily Tatak Emily is an Assistant Culinary Specialist in the Wilton Test Kitchen and is a Certified Wilton Method® Instructor. Some of her responsibilities include evaluating new and innovative products before they go to market, quality control testing of current products and creating delicious recipes for packaging, public relations, and She has also appeared in numerous instructional videos for the Wilton YouTube channel and With all these responsibilities there is never a “normal day” in the Wilton Test Kitchen. When she isn’t baking in the test kitchen, she’s at home testing new recipes on her family and friends.

One Reply

  1. Paula says:

    You have a simple cake recipe but it seems the consistency is too thick. Is it me or should i add milk?

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