Archive for the ‘Wilton Behind The Scenes’ Category

Behind the Design: Color Swirl 3 Color Coupler

Monday, July 11th, 2016

Hi there, Decorator!

We wanted to give you a behind-the-scenes look at how we come up with new and exciting product ideas, like the Color Swirl 3-Color Coupler. All of our projects start with goals—what do we want to accomplish for our Wilton decorators? From the onset of this concept—creating one tool to pipe multiple icing colors at the same time—we had three distinct goals in mind:

1. HELP decorators use a bunch of colors at the same time
2. Make the piping bag be EASY to refill
3. Ensure it’s fast and SIMPLE to use (nothing fancy except the results!)

Next, we started “Cakestorming” different solutions that could meet all three of  goals. We  gathered a TON of ideas that we tested with quick mock-ups . Slowly, we filtered through the our “cakestorm” Post-its covering the wall and narrowed it down to just the ideas that best supported our three goals.

We ended the Post-it session with the idea that we had to use a different bag for each color. This makes refilling so easy! It’d be just like filling any ‘ole bag! We also knew we wanted a single coupler that could hold a single tip to keep it simple to use. But then the question became, how do we connect multiple bags to a single coupler? As you can see, we went right back to our Post-its:

3 color coupler

First, we tried to feed different bags through a center wheel shape (#1), but the bags weren’t secure enough and popped out with too much pressure. That led us to a 1/3 coupler piece that could be placed in each bag (#2). This could secure the bags just like our normal couplers, keeping it super simple! Then, we went to engineering to help us get the threading just right (#3), and to figure out a way to register the pieces together so it’s easy to assemble.

What came out is a product we believe HELPS decorators create multi-colored masterpieces that is EASY to fill, SIMPLE to use and creates impressive multi-color icing swirls!  We hope you enjoy using our Color Swirl coupler as much as we enjoyed designing it! We love what you’re doing with the rainbow icing swirls and matching your party colors to your treats! What’s you favorite way to use the Color Swirl 3-Color Coupler? Tell us in the comments below.

Share Your MOMent: Chasing Dreams

Monday, April 25th, 2016

In celebration of Mother’s Day, we asked Wilton employees to share some special memories and stories. For many of us, our moms – or someone who is like a mom to us – piqued our interest in baking. Who did you learn from? What special memories do you have? Or, are you a mom who enjoys baking with her kids? In this series, we will feature a different story each day. We hope you enjoy reading the stories of those who chose to share their MOMent!



Dietetic Internships: One Intern’s Wilton Experience

Friday, October 16th, 2015

Whether you are into food science, food marketing, baking or decorating, Wilton sure is something to see!  For me, it was my science background, passion for food, and love for getting creative in the kitchen that drew me to Wilton.


Wilton Shows Some Heart with a Bake Sale

Tuesday, October 6th, 2015

When the fall chill hits the air, many of us warm up by baking. It’s the perfect time of year for many schools and organizations to hold bake sales, and Wilton is no exception. Since we love all things dessert, it only made sense that we hold a bake sale for an important cause.


Wilton Behind the Scenes: Decorating Room Featuring Emily Easterly

Tuesday, September 15th, 2015

During her early 20’s, Wilton Decorator Emily Easterly wasn’t quite sure what she wanted to do for a career – a common plight of many 20-somethings.


Wilton Behind the Scenes: Decorating Room Featuring Diane Knowlton

Tuesday, September 8th, 2015

When Decorator Diane Knowlton finished her bachelor’s degree in psychology and biology, she had no idea she would end up in the Wilton Decorating Room one day.


Wilton Behind the Scenes: Decorating Room Featuring Jenny Streicher

Tuesday, September 1st, 2015

Jenny Streicher’s interest in baking and decorating started when she was in high school. As a Senior Content Designer in the Wilton Decorating Room, she spends much of her time developing new designs and decorating ideas for cakes and sweet treats.


Wilton Behind the Scenes: Decorating Room Featuring Sue Matusiak

Tuesday, August 25th, 2015

Food allergies often call for creativity when it comes to replacing ingredients and adjusting recipes. For Senior Decorator Sue Matusiak, her son’s dairy allergy led to a career in cake decorating.


Wilton Behind the Scenes: Decorating Room Featuring Mark Malak

Tuesday, August 18th, 2015

When it comes to art and creativity, Wilton Decorator Mark Malak doesn’t skimp on the details.

Since a young age, Malak has been involved with arts of every kind. He practiced a lot of baking and decorating while growing up because his mom took Wilton classes and made cakes for birthdays and holidays regularly. She taught Malak some of the basics and soon he started to practice and add his own twist.


New Cupcake Tote Bag Makes Transporting Treats Easy

Monday, August 17th, 2015

When people hear I work in product development at Wilton, I often get asked what inspires me and how we come up with product ideas. Truth be told, inspiration and creativity can come from anywhere. Our super cute cupcake tote bag with cupcake boxes is a perfect example.