More than 10 years ago, Wilton was inspired by the elegant and tailored cakes coming out of Europe that featured fondant. We knew we wanted to bring this cake design innovation to America, but we wanted to do it the Wilton way – by making it foolproof. We went to work developing a fondant that was easy to cover your cake, easy to shape into dimensional designs, easy to mold to make detailed decorations, yet strong enough to hold up to the handling that it might receive by a first time fondant user. And we did. In 2003, we released our Ready-To-Use Rolled Fondant.
To make the fondant easy to handle and achieve that level of pliability, we added a robust gum structure to the formula and, for some, that affected the flavor and texture, or mouthfeel, negatively. It has been the taste and mouthfeel of our fondant that has been one of the most polarizing issues among our decorating community. We seldom hear complaints about working with our fondant, but over the years, we have certainly heard from many of you criticizing its taste and texture. You used words like chewy, vinegar-y and chemical-tasting. We listened. So, for two years, we worked on reformulating our fondant, improving the flavor and mouthfeel without losing the qualities that make it so easy to handle.
Today, we are pleased to announce that we have succeeded! We couldn’t be more thrilled with our Wilton Decorator Preferred™ Fondant. Our smooth, creamy fondant with its rich vanilla flavor will please your taste buds as it has ours. Best yet, it’s still as easy to handle and flexible as always. Now, your guests will ooh and aah over your amazing fondant cake, and then delight over its flavor — fondant, filling, cake and all!
Watch Beth Somers from the Wilton Test Kitchen show and tell how easy it is to cover a cake with Decorator Preferred in this video.
This is the new Wilton Decorator Preferred™ Fondant. Try it and let us know if we’ve succeeded in creating a fondant that is as delicious as it is workable, as soft and creamy as it is moldable, as enjoyable to eat as it is easy to use.