The Creation of a Decorating Idea

March 10th, 2011 by Desiree Smith

Have you ever wondered what it would be like to eat, sleep and dream about new design ideas and what decorating techniques you need to achieve that edible work of art? Enjoy an interview with Steve Rocco, Wilton’s Senior Director of Cake and Visual Design, to learn about his project designs for Wilton books, product packaging and website. He’ll share some trends you can use.


Desiree Smith Desiree is the Public Relations Manager at Wilton. She spends her days monitoring media opportunities, working with newspaper, magazine and television contacts, collaborating with bloggers and handling a variety of other odds and ends. Desiree has a degree in journalism and experience writing for newspapers and television. Outside of Wilton, she enjoys running and planning outings with friends.

23 Replies

  1. MOHSEN says:

    hi.i like wilton company.i have sweet shop in dubai(uae) i have to know do u have aney store in uae??i like to have master decorating from wilton. thanks

    • Nancy Siler says:

      We certainly do.

      Wilton currently has a distributor named 4 Homes located in the UAE and is not accepting any additional direct clients for this region. Please contact Mr. Leo Telles of 4 Homes for further information on establishing an account with them. The following is the contact information:

      4 HOMES FZ CO.
      PO BOX 16816 JEBEL ALI
      TEL: +971-4-3364900
      Please also contact 4 Homes FZ Co for the following countries Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and UAE.

    • Denisha says:

      Reading this makes my dceisinos easier than taking candy from a baby.

    • Nancy Siler says:

      Thank you. I’ll have our international department contact you.

  2. Suzanne Ruocco says:

    I have been making marshmallow pops customized to a parties thems for 3 years now in my home. I would love to contact someone at Wilton to show them my Sweet Treat Creations. I use the products i purchase through the AC Moore chain or on the website. I have been told my pops should be advertisied just like how Bakerella did her cake pops. Is there a contact person i could send photos too and see if there is any interest. I do all my stuff at home currently but would love to have a store front in the near future.

    I have been trying for about 6 months now, but have not had the right contact information. Could someone please assist me. Thanks in advance.


    Suzanne Ruocco

    • Suzanne Ruocco says:

      I apologize for the spelling errors. Trying to multi-task in conjunction with my 4 children at the moment.

  3. Belle A. says:

    Love the ideas section, but sometimes (like right now) the ideas section does not have anything that fits my needs. I then come up with something different. I just wondered where do you get your ideas. Can a person like me post a pic of a cake they created?

    • Nancy Siler says:

      I get ideas and inspiration from looking around me. We don’t accept outside ideas or submissions but feel free to join our Discussion Forum where you can share your ideas and post photos of your creations. Thank you.

  4. Salwa Al Blushi says:

    Dear Nancy Siler,

    i would like to know if i can purchase the icing material from the wilton store in Dubai.. your quick response is highly appreciated.

    Salwa Al Blushi

  5. Salwa Al Blushi says:

    Dear Nancy Siler,

    I have contacting the 4homes company, and asked for glycerine, but it is out of stock!!!!

    i heard that it is a must in making fondant… if i dont have glycerine what i can use instead of that???

    please help me????

    • Nancy Siler says:

      I’ve made fondant without glycerin, and it worked ok, but the fondant is a little less pliable than if the glycerin was in there, and dries out more quickly.

  6. Simmi Jenson says:


    I am a big fan of Wilton products.I have a query regarding the silicone bakeware. Where could i possibly buy this from in Dubai? I have been searching a lot for this but am unable to locate any store having this.
    Kindly revert back.
    Look forward to hearing from you,


  7. We own the most famous chain of local modern trade stores in Pakistan. Currently we have three stores operating with a total customer area of approx. 90,000 sq ft. and two more stores are opening up this year with additional customer area of approx. another 90,000 sq. ft. Finally, we have a mega mall opening up in 2013 with a total customer area of approx. 200,000 sq. ft.
    We are interested in opening a Wilton outlet in one of our stores. Home baking and creative baking is on the rise in Pakistan. In one year with 3 operational stores we do approx. 0.4 million USD worth of business of mixes alone (cake mixes and other mixes). Kindly suggest how can we move further on this. BR,

  8. logo design says:

    I’ll immediately clutch your rss as I can not find your email subscription link or newsletter service. Do you’ve any? Kindly allow me know in order that I could subscribe. Thanks.

  9. iman says:

    do you have your out let some where in egypt

  10. Bassma says:

    Hi I like this company so much I want to ask if you have company wilton in egypt
    Thank you

  11. mona says:

    Where is Wilton store located in Dubai? I saw it once in Mercato Mall, and now it’s closed… 🙁

    Thanks, Mona

  12. Zahra says:

    Please check the emails i have sent you on the email IDs given 🙂

  13. Joann says:

    Please share the current location and contact numbers of the Wilton store in Dubai. Thanks so much.

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