Welcome Back Barbie™

April 11th, 2012 by Joanne Winston-Spencer

Each year Wilton introduces new licensed character products. In doing so, we always strive to stay current and fun. What is being searched for on our website? What are the hottest themes kids want for their birthday parties? What is selling off the shelves at retail? The answer this year is Barbie™!

Barbie™ has previously been in Wilton’s lineup and is making her reintroduction this Summer. With 9,000 searches on Wilton.com in 2011, you told us Barbie™ is ready for a comeback!

Barbie™ Cake Pan When designing the Barbie™ pan, we were careful to stay true to Barbie’s image, but didn’t want the decorating to be intimidating. Our licensed pans are meant to be fun to work with!

We know that faces are the most complicated part of decorating character cakes. Cartoon faces are easier to achieve with icing. Human-like faces are complex.

Keeping in mind that character pans are popular with busy parents who may be inexperienced cake decorators, we wanted to help make the decorating experience easy so you can make an amazing cake! To that end, the Barbie™ cake pan will include a plastic facemaker, which eliminates the need to decorate her face.

With all the time saved on attempting to re-create Barbie’s beautiful face out of icing, you can spend more time creatively dressing her up. For example, the top portion of her dress could be altered and colors changed. A necklace could be added or even earrings. The packaging instructions will show a pink headband with bow. The possibilities are endless!

Will you be planning a Barbie™ party? Did you contribute to her comeback? I’d love to hear about it!

Joanne Winston-Spencer Joanne is the Product Manager for Licensing and Publications. She joined Wilton in 2004 and has had the opportunity to work in various departments and teams. Outside of Wilton, she enjoys spending time with her family.

12 Replies

  1. Rebecca says:

    This is great!!! I still have the old Barbie pan from the 80’s when my mom passed me her collection of pans and used it last year for my daughter when she turned 4 and she loved it!! THanks for a new one!!

  2. Peggy says:

    Love this!

  3. Linda Thompson says:

    I am thrilled with this news. My littlest grand-daughter will be so happy!!! Please notify me as soon as this pan is available!!!!

  4. Linda says:

    Perhaps you can start offering the Barbie cake course at Michaels!!!!!!!!!!!!!! Gail is the best teacher ever…..Weston and 7…

  5. I also have the Barbie pan but I never did have the face maker. I am thrilled that it is coming back. I’m hoping though that I can buy the face maker separately. If only one comes with the pan. what do you use for other cakes that you make later? I’ll gladly buy a new pan but it still gives me only one face maker. Maybe I am missunderstanding how it works & it can be used over again. Could someone let me know.

    • Marlene says:

      I can’t be sure of this, I haven’t seen the pan but if it is like an elmo face I have you just wash it and re-use it. If you are careful storing it, you can get MANY uses out of it. I agree though it would be nice if you could buy extra faces.

    • chonte says:

      the face is made of plastic you just wash it and re-use it how ever many time you want

  6. Ejifoma Rebecca says:

    I have been look for either this or Cinderella for a very long time, this is great! However, i will need some guidance. Thanks for this!

  7. Evelyn says:

    Love the new Barbie pan will have to get one for Grand, were raising. Her birthday is in Augest when school starts so we make very special. We live in the country and who do we invite last yr. kids or 2012 class.

  8. Tina says:

    Barbie is timeless!

  9. chonte says:

    it would be great if you guys could make these for all little girls, not just Caucasian.

  10. Dave says:

    Will they sell the face seperately? I just bought this pan but I dont want to have to worry about someone throwing it out by mistake. Your old Barbie pan had a plastic piece that you could by extra ones seperately, Will Wilton do the same again? Its sad to think my old Barbie pans are no longer useable because they don’t offer the old plastic pieces anymore. I would hate to think that this one would be no good if the face cracks or the color comes off or it gets lost. Please consider making replacement faces available for purchase.

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