Wilton on HSN

April 13th, 2010 by Beth Somers

I have always thought that it would be fun to be on television, and now that I’m actually getting the opportunity I’d just like to say, “WHEW! This is a TON of work!”

On April 14 I will be demonstrating how to use several Wilton products on HSN (Home Shopping Network). We have four different segments planned. All of them focus on how satisfying it is to make your own cakes and treats, and how easy it is to pull them off when you use the right tools. This isn’t a stretch – it’s what Wilton is all about.

Each segment will be less than 10 minutes long, but preparing and practicing for each segment takes hours and hours. I’ve selected cake designs to showcase, run through my demonstrations multiple times, role-played with a “show host,” mapped out what will be on the tables in front of me. I’ve gone through HSN’s guest training program. I’ve gotten a haircut. OK, I probably would have gotten the haircut even without the TV appearance, but still…

Basically, I’m eating, breathing, and living HSN segments. So much time and planning goes into it, more than I ever could have imagined. The segments are taped and aired live, so I need to be as prepared as possible because there are no redo’s. Now more than ever, I am thankful that Wilton products really are easy to use. It gives me confidence that I can ace my first shot at TV.

Home Shopping Network LogoTune in to HSN on April 14. Wilton segments will air during the following hours: 12:00 am, 1:00 am, 7:00 am, and 10:00 pm (EST). You might just pick up a few new ways to use Wilton tools!

Beth Somers Beth Somers is the Senior Test Kitchen Manager and has taught at the internationally acclaimed Wilton School of Cake Decorating and Confectionery Art in Darien, IL. As a competitor on the Food Network's Cupcake Wars, she shined as a champion during season 6. Before joining Wilton, Beth honed her pastry skills at Le Cordon Bleu College of Culinary Arts in Chicago. Beth loves showing people how fun and easy it can be to bake and decorate amazing sweet treats with Wilton products.

8 Replies

  1. Frank Losacco (WMI) says:

    Hi, I would just like to say. Just have Fun. That’s what I tell all my students in my classes. When they have fun they do great.

    I will be watching. I’m looking forword to it.

    Thank You

    Frank Losacco (WMI)
    Hobby lobby Inc. Columbus, Ohio

  2. Dulce Browning says:

    I agree Just have Fun and don’t think about anyone watching you . Think of it like you are only talking to the camera crew and you will do fine. You have talked to me several times and you helped me a Whole lot and you didn’t even know me. Thanks Dulce can’t wait to watch.

  3. Liz Kitchens says:

    Will you continue to be doing segments on HSN?

    • Beth Somers says:

      Well, that was fun! Yes, Liz, I’m going back for segments on April 27 at 1:00 am and 8:00 am EST and again in late May.

      • Cecilia Gomez says:

        Beth, I have an idea and would like to hear from you to share this. Please contact me at email above, thanks.

  4. laura says:

    Is there any web site you can ask questions to? Everytime I make a chocolate cake and ice it, the ends /sides seem to collapse and then it looks ugly because it did not hold its shape. Can I do anything to prevent this?

    If you are having evenong episodes, I would love to watch you. My daughter would too>

    Thanks,

  5. Suzanna says:

    Hey just wanted to give you a quick heads up and
    let you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it
    in two different web browsers and both show the same outcome.

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