You Asked and Steve Answered!

May 7th, 2010 by Courtney Porter

Steve Rocco is one of the most talented, creative and hard-working people I know. Steve is our Senior Director of Cake and Visual Design here at Wilton. To work with him is always a unique experience.

Steve Rocco SketchingSteve wears many hats, such as designing and sketching pretty much every project you see from Wilton, overseeing projects being made by our decorating team, making sure they are up to our Wilton standards and art directing all publication photography. Plus much, much more! I took a minute to ask your questions for Steve that were posted on our Facebook page.

How did you get this job? Is it your dream job? What other jobs and experiences have you had to bring you here?
I first started at Wilton in 1989 working as a cake decorator in the Wilton bakery located on the Wilton campus. After 9 months of working in the bakery, I moved into the corporate office to work in the cake decorating room for publications/packaging, etc. Yes, this is a dream job. It has allowed me to be as creative as I would like. I have had previous jobs working in several bakeries.

What is your favorite part of your job?
Knowing that every day I can be as creative as I like.

How do you come up with your cake designs?
I research what is going on in trends, what themes are popular for parties, what brides are choosing for their dresses.

How do you spot new trends in decorating? Do you use surveys? Do you base any of your planning and ideas on any of the popular cake decorating TV shows?
I base my trends on what is happening out in the industry for parties, ranging from baby showers to weddings and everything else that comes in between those events.

How do you decide on what will appear on the pages of our publications?
I decide what goes on the pages by what looks fun and creative as I am sketching it.

Why are the yearbook and pattern book separate?
We feel that not everyone will want or need the pattern book, so we offer it as an extra decorating tool for those who feel the need to use patterns.

Is there any plan to compile a Wilton book that features Wilton cakes throughout the years? Any other ideas on how others who just started collecting our Yearbooks can see the older cakes?
We have thought about doing this, but find it difficult to do because most of the pans have been discontinued throughout the years.

There have been many comments and questions on the types of icing you choose to feature. What do you have to say about all of these comments on people wanting more buttercream and less fondant cakes in our yearbooks?
Buttercream is always going to be the crowd pleaser; the growing trend today is rolled fondant. The reason we like to use it a lot is due to the fact that it has a nicer look / finish. If someone does not like the way fondant tastes they can peel it away from the slice of cake. The cakes should have been iced with buttercream, so you should still be able to have your cake and eat it too!

A lot of people would like to see “old” or traditional style Wilton cakes in our yearbook? Any thoughts?
Tradition is always a good thing. We try to incorporate as many Wilton technique cakes every year along with new styles and trends of decorating.

How about using more modeling chocolate?
This is something we will be working on for the future.

Many people are asking for more uses of older pans and 3D pans. Do you have any advice or suggestions?
Give me specific pan shapes and I will try to help out.

Anything else you’d like to say to your adoring fans?
I love my job and what I do. I feel very fortunate to be able to create ideas that bring joy and happiness to parties that focus on life’s celebrations.

I’d like to thank Steve for taking time to answer these questions. And thanks to all our Facebook friends for the questions! If you have any other questions, please post a reply and I’ll ask him and get back to you with his answers.

Courtney Porter Courtney has already been part of the Wilton family for over 10 years! She worked at the Wilton Homewares retail store during high school and through college while simultaneously interning in Creative Services as a graphic designer until her college graduation. She joined Wilton full time in 2006 as a Graphic Designer. Courtney loves driving her Mini. And in her artistic spare time she enjoys trying new recipes, paper crafting and reading design books. Ask her about her office cube decorating and kick boxing classes!

24 Replies

  1. Joanne says:

    Would like to see some of the older pans come back- like the Star Wars collection, Snoopy and friends, the magician, and additional character pans eg more of the Backyardigans, or Stitch. For little boys would like to see an airplane. recently when asked to do one, noticed quite a few people had the same dilemma trying to come up with one for a boys birthday party. Thanks. Didn’t know who to address it to in the past.

    • Robin Boorman says:

      For older shaped pans try local cake decorating supply stores that double as bakeries. I have a store by me that rents the pans out and I’ve offered to sell some that I have to them or trade them in for other supplies. You could use this forum also to see who may have pans you want and borrow,
      trade or buy from one another. You’d be suprised at what we bakers hold onto!

  2. Gewinne says:

    hi there
    i’m so glad that i saw this article. that topic was so great. thanks again i added the rss on this site.
    are you planning to post similar posts?

  3. Danielle Brown says:

    I am finding it hard to locate yearbooks by Wilton from 2000 to 2008. Is it possible that I could get them in a digital format e-mailed to me. Do you have them?

  4. Gigi Ajemian says:

    I bought the Giant Cupcake pan and I am very disappointed. The cakes do not bake evenly. The top always burns. Why isn’t there a 2 piece design?

  5. gail murphy says:

    re there any schools in the Houston texas area that teach how to use the copycat machine

  6. Tracy says:

    I have taken all of the wilton cake and decorating courses that were offered at my local craft store 3 years ago. I’m planning on taking the masters course next year. Honestly, will these new tecniques be covered in the masters course. I would think for $950 that your soon to come ,”Tall Cakes”, course could also be bypassed for those taking the masters course. Also I love the changes that you have made at the wilton school, I will be there for many more classes.

  7. Tracy says:

    I agree with Danielle Brown. I would also like to be able to get year books from around this time.

  8. Ruth Anthony says:

    Where can I buy year books?

    • Courtney Kieras says:

      You can find the current yearbook at any local retailers that carry our product, also on our website or even try!

  9. Gela says:

    I am interest in the favor box that comes in slice shaped. What colour is the box and does it carry a design?

  10. Tracy says:

    are there books(previous years books) available at the tent sale?

  11. watchstore says:

    Good post, the pictures seems beautiful. my dream is go travel around the world. I belive my dream will come true one day. From this, I know other countries costums. I like this kinds life. Jaeger Watch

  12. Margaret says:

    How do you make sponge cakes that last out of a refrigerator.

  13. Margaret says:

    Good Ideas. But I always have to bake last minute so I will like to know what to include in the cake to last longer out of a refridgerator

  14. Goya Landicho says:

    What is the best substitute if i dont have barbie doll pan,please? And i want to make barbie doll cake? Please help me. Thank you.

  15. Barb says:

    I’m looking for the directions for the Tux Grooms Cake, published in
    the 1989 Wilton Book.
    Please help me.
    Thank you.

    • Cheryl Brown says:

      Hi Barb…..I will email you the instructions

      • Hi Cheryl, Thanks for the quick reply! 🙂
        ‘Got another question for you:
        I’m doing the Tuxedo cake from the 1995 Wilton Pattern Book. I did that cake a few years ago, and I’m doing it again, this next week. I’ve lost the instructions for the Tuxedo part of it. The wedding is April 6th.
        Here’s the Q: Are the lapels, white shirt & bow tie made our of: Fondant, Chocolate patty melts, or Royal Icing? I don’t have any of the ingredients or amounts to use, either..
        I’d really, really appreiate any informations! It’s Urgent! 🙂
        Thanks again,

  16. Celia says:

    Hi I want to know how many boxes of cake I need to make a 14 in round cake

  17. Lisa says:

    I would like to know if anyone knows where I can buy a Despicable Me character cake pan? I REALLY need the cake pan by Dec/23/2014, Thanks..

  18. cheryl says:

    I recently made rum fruit cakes and as I soak them each day, they are becoming harder, why is that?

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