Many of you have asked about our silence in the last few days and we hear you. We have used this time to look within, to listen and learn from our community, to challenge ourselves to be better.

We recognize the lack of representation of Black bakers, decorators and stories in our channels. And we’re going to change that.  We are organizing conversations with colleagues, influencers and creators to hear their thoughts and advice on what we can do as a brand to better represent all diverse voices and cultures.

We unequivocally stand against racism and discrimination in any of its forms. We thank you for sharing your thoughts, even the difficult ones. We appreciate the honest and passionate conversation. We are listening to every comment and taking them to heart.

We know we have a lot of learning and more importantly, a lot of work ahead of us. Now is the time for reflection, action, and continuous change.  We commit to make meaningful changes.